Search Engine Optimization (SEO)

Overview of Process:
* State Site objectives
* Site Analysis
* Keyword Research
* Competitive Analysis
* SEO Copy writing
* Creation of Meta Information
* Site Map Creation
* Link Popularity Building
* Web Site Load Time and HTML Validation
* Downloading and Uploading of Web Pages
* Browser Search Engine and Directory Submissions
* Compatibility and Resolution Checking

THE PROCESS

SEO OBJECTIVES
Increase Client’s search engine presence, rankings, number of visitors and ultimately the sale of Client’s services.

SITE ANALYSIS
An overall analysis is first done on Client’s site, to assess what is needed to best optimize it for the search engines. Based on this analysis, the proposal is adjusted to include the necessary work to be done.

This work may include: design, layout, navigation, colors, background, fonts, images, broken links, meta tags, web copy, html validation, browser
and resolution compatibility, loading times, search engine rankings, site statistics and creating error pages.

All of the factors listed above have some influence in attracting search engine spiders and visitors to Client’s site.

KEYWORD RESEARCH
One of the basic steps in search engine optimization is keyword research. Here competitive keywords relating to the site and unique to Client’s domain are found. Keyword research is done to maximize the impact of search engine optimization. When Client’s site ranks well, more relevant
customers come to the site leading to an increase in conversions and hence income for the site. The accurate identification and careful selection of these important keywords and key phrases can literally make or break any web site or online business.

COMPETITIVE ANALYSIS
PH Web will study the sites of all Client’s competitors who have high
search engine rankings and find out the keywords for which they are ranked. PH Web will analyze Client’s current meta-tags and recreate them based on the keywords PH Web has researched. PI Outsource will analyze Client’s recent web site stats (if Client gives access). PI utsource can then see how many visitors Client is getting, where they are coming from and what keywords they are using.

SEO COPY WRITING
SEO copy writing is rewriting the text on Client’s site in such a way that it becomes search engine friendly while remaining appealing to the surfer. Keywords relevant to Client’s site are optimized so that Client’s site ranks high when search engines crawl Client’s site. PI Outsource will direct targeted traffic to Client’s site, ensure they are provided with the specific
information and hence increase sales for you.

PH Web’s copy writing services include: modifying Client’s site headings, HTML text, layout, design and even images where needed.
Some pages may only require a small amount of editing or none at all, whereas others may need a more extensive rewrite.

CREATION OF META INFORMATION
(title, description, keywords)
Meta information is used to provide additional information about HTML documents so that the search engine crawlers are able to index the information more accurately.

There are 3 important types of Meta tags as far as search
engine optimization is concerned:

Title Tag
The Title tag is not a Meta tag. However the title tags play a vital role in Client’s site’s rankings. It is these words or phrases that appear in the title of Client’s page in the hyperlink listings on the search engine results. PH Web includes the most relevant and specific keywords or key phrases in the title tag that best describe the contents of the page.

Meta Description Tag
This gives a short and concise summary of the content of Client’s web page. The description appears in the search engine just below the title tag. PH Web ensures that the meta description tag is brief but includes some of Client’s top keywords. The words used must inspire the visitor to check Client’s site out further. Each page must be customized so all Client’s web pages will not have the same meta tag descriptions.

Meta Keywords Tag
Although not as relevant as the other tags mentioned above, the Meta keywords tag is still recognized by some search engines. PH Web includes a number of meta keywords for you that are relevant to the content of Client’s web pages.

SITE MAP CREATION
The creation of a site map page enables SE spiders better crawling of Client’s site. It also helps visitors to quickly scan Client’s whole site for relevant information. System Utilitiesand a short description of that link are created for each page of Client’s site. The site map page is then added to Client’s main navigation menu.

LINK POPULARITY BUILDING
Link Popularity refers to the number of links pointing to Client’s site, from other sites on the web. There are other terms used for Link Popularity, such as Link building, In Bound Links, Back Links, etc The Search Engines consider Client’s site important and rank it higher if other sites link to Client’s site.

There are two types of links you can establish on the web. One type is to trade links (Link Exchange), where you give System Utilitiesfrom the links Page on
Client’s site to the partner sites.

The second method is to establish only "incoming links" also called ‘one-way links' or ‘non-reciprocal links”. With non-reciprocal links, you do not need to link back to them.

Some of the techniques PH Web follows in one way link building are:

a) Submitting to Free Directories
b) Writing articles and submitting to various sites for
publishing to increase the link popularity of Client’s site.
c) Press releases
d) Sending requests to established sites explaining about the site quality and asking for links. In the link exchange process, you trade links with prospective partner sites by offering System Utilitiesto their site from Client’s own site. PH Web provides reciprocal link building services to increase the link popularity of Client’s site.

WEBSITE LOAD TIME AND HTML VALIDATION
Search Engines don’t like sites which take a lot of time to load. They sometimes ignore these sites and place them lower than fast loading sites in their index. Reasons for slow load times include html errors and bad image optimization. Sometimes sites are coded badly which can be a big block for visiting search engine crawlers. PH Web will check Client’s site's load times and make the necessary changes to the html where necessary.

DOWNLOADING AND UPLOADING OF WEB PAGES
To make the necessary changes to Client’s site, web pages will need to be downloaded to my computer. After changes are completed the pages will then be uploaded to the server.

SEARCH ENGINES AND DIRECTORY SUBMISSIONS
Client’s site is submitted by hand to all the major search engines, directories and some specialized directories. Not all search engines and directories have the same rules for submission, therefore care will be taken to submit to the appropriate search engines by following their specific guidelines.

COMPATIBILITY CHECKING
People view sites in different browsers and at different resolutions. PH Web ensures Client’s site can be viewed in all the major browsers and in the most common resolutions. Adjustments will be made to the site's code where necessary.

PH Web can supply a full time worker who is:

* Highly skilled in Search Engine Optimization (SEO) natural and organic ethical search practices
* Highly familiar with Search Engine Directories and Site Submission Procedures
* Extremely knowledgeable in Link Affiliations and Link/Banner Exchanges
* Comprehensive experience in setting up or initiating Blogs, Discussion Forums, Email Campaigns, Ezines, and E-Newsletters
* Instituted pay-per-click or cost-per-click campaigns on Google, Yahoo, and other search engines
* Experiential Exposure with CPM and/or CPA Campaigns
* Strong familiarity with Site Ranking Metrics and Competitive Analytical Performance
* Knowledge in other SEO/SEM Dynamics
* Acquainted with Graphic Optimization and FTP Uploads
* Knowledgeable in Keyword Identification and Development
* Familiar with Meta tag Creation
* Exceedingly skilled in Research
* Impeccable Proficiency in English Communication
* Above average English Grammatical Skills

Please visit our Portfolio and Pricing Page to learn more.